Over 25 years of business model transformation experience. Providing creative and challenging thinking that aligns essential business needs with innovative technology. Passionate leadership across large enterprises, start-ups, SMBs, and business turnarounds. Cloud business model transformation across the whole IT channel (vendor, distributor & reseller). Experience gained from executive leadership roles, working closely with leading software vendors on their global cloud strategy, providing associate services to industry analysts, sharing knowledge as a keynote speaker, convener of the ACS Cloud & IoT SIG and writing a variety of books covering the Cloud space.